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9781452276670 English 1452276676 Introduce your students to the most comprehensive social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, Persuasion: Theory and Research, Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the reasoned action and planned behavior theories, and two new chapters on social judgment theory and stage models provide your students with the most current updates in persuasion through a clear, straightforward manner. Author Daniel J. O'Keefe gives special attention to the importance of adapting persuasive messaging in this edition to encourage students to create more tailored messages. Students also receive a set of review questions to guide them through the chapter's material and quickly apply the concepts being introduced., Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced.
9781452276670 English 1452276676 Introduce your students to the most comprehensive social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, Persuasion: Theory and Research, Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the reasoned action and planned behavior theories, and two new chapters on social judgment theory and stage models provide your students with the most current updates in persuasion through a clear, straightforward manner. Author Daniel J. O'Keefe gives special attention to the importance of adapting persuasive messaging in this edition to encourage students to create more tailored messages. Students also receive a set of review questions to guide them through the chapter's material and quickly apply the concepts being introduced., Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter's material and quickly master the concepts being introduced.